With lots of consulting firms and agencies out there, we realize it is hard to choose. Many of them are very good at what they do and we happily collaborate with colleagues when we can. This is also the first reason, at least according to our clients, to work with us.
We don’t believe that we have all the solutions for all industries. We do not hold infinite knowledge, no one does. But what we do possess, is an ability to be agile in our learning and our work, the flexibility to change and adapt as needed very fast and most importantly the integrity to tell our clients when we believe it’s time to either bring in more troops or when we cannot help them.
We truly believe that what’s missing in the world today is the sense of community, communication and collaboration and that only by working together (with the client, as well as with our colleagues), we can truly promote and grow our clients’ business.
If you’ve come here from the main page of our website, you’ve probably already noticed that we talk about “connecting strategy, tradition and technology to grow hand in hand”. This is not a cliché. It’s what we truly believe in and what motivates us in our work.
The world today is one huge “digital” and “data – driven” jungle, which confuses even the most experienced business people and marketing managers. Technology has become a driving force of business to the point that we often encounter companies developing “technology for the sake of technology”. We work with many clients as well as mentor many startups around the world and we rarely see technology developments that are actually aimed at helping human beings (not just in the buzzwords they use).
Strategy and long-term thinking are missing from most marketing campaigns we see and people are so keen to keep up with the competition and with the rapid changes in digital tools, that they jump head-first into tactics without planning ahead or thinking ahead about consequences.
Traditional strategies and traditional industries are often left behind completely, and industries that are rich in technology on the one hand, but poor on visibility and ability to “go viral” on the other hand (such as medical devices and traditional banking for example) find themselves between a rock and a hard place when it comes to their marketing and business development.
What we bring to the table are our core competences, our values and our experience, such as (but not only):
- Business development and audit
- Marketing Strategy development and audit
- Community development and community management
- Content creation and marketing
- Web applications development
- Medical Device marketing (within regulatory restrictions)
- B2B and B2C marketing
- Consumer goods and consumer electronics marketing
- Fintech marketing (within regulatory restrictions)
- Social media audit and strategy
And much more.
We believe that everything has to start with good strategy and long-term thinking. We also believe tradition must be honored and learned from (for better or worse) and finally these two should affect the way we develop technology, the way we use technology and the way we market technology.
With our combined experiences and knowledge, we’re able to deliver an approach unlike any other.
In a nutshell: We help managers and businesses who wish to advance in the new digital global ecosystem find their footing, and build a good solid strategy that will lead them to a steady long-term growth.
In more details: Our process helps you clarify and extract your passion, vision and values for what you do, we then build an effective strategy on how to best leverage that passion to develop your business and a tactical game plan on how to execute it and start winning. If need be we put together a team of specialists at your disposal to become your outsourced business development and marketing team or to support teams you already have in place.
We work with managers (CEOs, Marketing Managers, Owners, Presidents, Product managers and more) who wish to quit the rat race and work smarter to grow their businesses. We also work with traditional businesses who understand that they need to transform digitally in a smart efficient way.
For more than a decade we’ve worked with many different industries across the globe, but our main focus has always been:
- Healthcare & Medical Device
- Fintech & Banking
- Consumer goods and Electronics
- Software development companies
- Startups (agnostic of the industry)
Healthcare & Medical Device Marketing
Digital Transformation Consulting
Fintech Marketing
Corporate Digital Training – Workshops, courses and lectures as well as one-on-one training on the digital mindset, tools and platforms to make work more efficient both internally and externally (for your customers).
Business & Marketing audit / Business Recovery – we’ve successfully helped more than one business audit their financial and administrative situation, review their strategy and increase their revenue by hundreds of percent (!) in one year!
Our company works digitally with clients across the globe. However, we do have roots in Israel (the “Start-up nation”) and our core team is currently based in central Europe.
We often meet our clients using remote digital tools (believe it or not – it’s very efficient and time saving for all!), but we also travel when needed, so if you really must grab that coffee with us (strong, no sugar no milk please!), don’t hesitate to call us!
With our additional team of specialists scattered around the globe we are able to serve almost anyone anywhere.
