Young business, small or medium sized business (up to 50 employees), startups.
Who is it for?
Why you may need it?
If your company is still small or in early stages, if you are a start-up founder or an owner/manager of a small-medium-business (SMB), you may not have a proper marketing department, if any marketing at all.
More often than not, marketing is left out in young or small businesses, because people seem to think you need a large budget for it and wait until “later”.
Truth is, without marketing, you can have the best product but no one will know you exist and no one will buy it. Marketing starts even before the business or product is ready to launch. Correct marketing strategy is something you should be thinking about and investing in before anything else.
The good news is – it does not have to cost you much and you don’t need a big team, to achieve big goals.
The ideal marketing team
The ideal marketing team, in our experience, includes the following hierarchy:
- CMO (Chief Marketing Officer); Also known as “Director of Marketing”, “VP Marketing” or “Head of Marketing”. – This person is in charge of strategy and of hiring and managing other marketing managers and service providers.
- Marketing manager(s) – These are people who actually execute the strategy and they can be or do anything from: content creation and management, operations and marcom, design, social media to SEO and PPC campaigns. All of these can also be done by external (outsourced) agencies or freelance service providers.
- Additional people you may need: Video editors, graphic designers, presentation designers, booth designer for trade shows and more – usually outsourced on a per-project basis.
- Marketing manager(s) – These are people who actually execute the strategy and they can be or do anything from: content creation and management, operations and marcom, design, social media to SEO and PPC campaigns. All of these can also be done by external (outsourced) agencies or freelance service providers.
What we provide as your outsourced marketing team
If you choose to engage us as your marketing team, we can provide any or all of the services above: from being your “outsourced CMO” and setting the strategy for your business growth, through execution of strategy by providing content, digital marketing, campaigns, social media, public relations and anything else; all the way to helping you hire people, train them and manage them (either freelancer or in-house – we will help you choose and train the best people for your business).
Our unique advantage
We are a very experienced group of people with roots and background in various industries and specialties: marketing, business development, content, social media, digital and community development.
Being connected over the years to many other companies and experts (either as clients, or as partners and mentors), we have a large pool of qualified people we work with, who we can also use for your projects so you don’t have to worry about hiring, managing and paying different people.
With our unique connections to and in Israel, Italy, The Netherlands, United States and other locations we can provide the strategy and execution of your marketing operations to create a global presence, at minimum cost and effort to you.
At the risk of sounding cliché: we really can and will help you up your marketing game!
We think we’ve said enough. Let’s talk!
