The Technical Plateau and the High Cost of Narrative Silence

The frustration of the technical plateau I have spent more than 25 years watching how people connect and more than 15 years working with startup founders and mentoring them. During this time, I have seen a recurring pattern that affects even the most brilliant founders and leadership teams. It usually happens when a company is…

White Paper: Why Scaling Firms Fail and the Power of Narrative Infrastructure

Scaling a venture is one of the most difficult challenges a founder will ever face. Statistics from the innovation ecosystem show a sobering reality. Nine out of ten startups eventually fail. When we look at the reasons for these collapses, we find that the problem is not a lack of effort or funding. Many firms…

Navigating the 2025 LinkedIn Landscape: A Strategic Brief for Executive Leadership

Overview of the new Linkedin 360brew algorithm update LinkedIn has fundamentally repositioned itself from primarily a job board to the definitive platform for professional thought leadership and expertise validation. Success is no longer achieved through viral content or superficial metrics but through demonstrable credibility and the ability to maintain user attention. The core implication for…

Community Marketing Strategy

Community Marketing Strategy – what it is and what you need to know about it

Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…