Navigating the 2025 LinkedIn Landscape: A Strategic Brief for Executive Leadership

Overview of the new Linkedin 360brew algorithm update LinkedIn has fundamentally repositioned itself from primarily a job board to the definitive platform for professional thought leadership and expertise validation. Success is no longer achieved through viral content or superficial metrics but through demonstrable credibility and the ability to maintain user attention. The core implication for…

Community Marketing Strategy

Community Marketing Strategy – what it is and what you need to know about it

Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…