Can you grow your business just by being focused on people and being more personable?

Moving beyond the narrow confines of B2B and B2C. Transition from “broadcast” marketing to a bilateral “discourse” that builds authentic, value-driven connections.

Watch Elinor in Action
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Engagement Strategist, World Creator, and Startup Mentor

With over 25 years of experience spanning marketing, training, and management consulting, Elinor Cohen’s expertise lies at the intersection of human behavior and strategic business growth. Hailing from Israel’s “Startup Nation” and currently based in Europe, she has spent decades working within global innovation hubs.

Elinor is the founder of The Engagement Strategy Group and The Social Fairy, and served as a house mentor for global accelerators like MassChallenge (Switzerland), H-Farm (Italy) and more. She is a polyglot speaking 6 languages, allowing her to connect with diverse audiences across global conferences and multi-national corporate teams.

Proprietary Frameworks

  • The 3Ws Model: A strategic process to identify the Why, the Who, and the What of your business to stimulate sustainable growth.
  • The HQE (High Quality Engagement) Index: A qualitative metric designed to move businesses beyond vanity “body counts” (likes/follows) toward measuring genuine human connection, immersion, and trust.
  • The 8-Step Community Blueprint: A tactical roadmap for transforming passive audiences into “ever-growing organisms” that support a brand’s ecosystem.
  • The R.I.S.K. Model for Responsible AI: Guiding leadership on using generative AI sparingly (Research, Inspiration, Structure, Know-how) to protect the Human Experience (HX) where automation fails—such as empathy and nuanced judgment.
Illustration curtesy of the team and illustrator at JH and Meet Magento UK 2025
Illustration curtesy of the team and illustrator at JH and Meet Magento UK 2025

Speaking & Keynotes

Global Conferences & C-Suite

Designed for high-impact storytelling and shifting organizational mindsets. The sessions listed below serve as high-impact templates of my most requested topics. However, my methodology is entirely industry-agnostic. Every engagement is custom-tailored through in-depth preparation and stakeholder surveys to ensure the content addresses your organization’s specific challenges, industry nuances, and audience seniority.

Humanizing the Machine: The B2P Paradigm Shift

Perfect for: Marketing Summits, Executive Retreats, and Innovation Forums. The Focus: Moving beyond the narrow confines of B2B and B2C to a Business to People (B2P) approach. Learn why traditional “broadcast” marketing and sales funnels are failing and how to rise above digital noise by being more personable.

Beyond the Hype: Ensuring Product-Market Fit & Strategic GTM

Perfect for: Tech Conferences, Startup Hubs, and Corporate Product Teams. The Focus: 42% of startups fail due to “poor market fit”. This session dives into why PMF is harder to achieve than most founders think. Using the 3Ws Model, Elinor demonstrates how to validate your solution against real-world needs and build a Go-To-Market strategy rooted in community insights rather than guesswork.

Executive & Founder Authority: Navigating the New LinkedIn Landscape

Perfect for: Marketing Summits, Executive Retreats, and Innovation Forums. The Focus: Moving beyond the narrow confines of B2B and B2C to a Business to People (B2P) approach. Learn why traditional “broadcast” marketing and sales funnels are failing and how to rise above digital noise by being more personable.
Book a Keynote

Practical Workshops

Corporate Teams & Startups

Intensive, 2-4 hour sessions with actionable deliverables. The sessions listed below serve as high-impact templates of my most requested topics. However, my methodology is entirely industry-agnostic. Every engagement is custom-tailored through in-depth preparation and stakeholder surveys to ensure the content addresses your organization’s specific challenges, industry nuances, and audience seniority.

The Community Build Masterclass (4 Hours)

Objective: Map out your marketing and business development challenges and leave with a tactical plan to launch and manage your brand’s community.

LinkedIn Mastery for Teams (2-4 Hours)

Option A (Founders): Building your personal brand in just 5 minutes a day. Option B (Marketing Managers): Strategic company page management and insights tracking.

The Startup Reality Check: Validating Product-Market Fit

Objective: Using the 3Ws methodology to ensure your solution perfectly meets the real needs of the market before you run out of cash.
Inquire About Workshops

Evidence of Impact

Testimonials & Ratings

Digital Marketing Europe 2025 Talk Rating

90% of attendees at Digital Marketing EU rated Elinor’s talk as “Excellent” or “Very Good”.

 

Jamie Huskisson
CEO @ JH

Elinor was a standout speaker at this year’s Meet Magento UK. From our first conversation, she was thoughtful and proactive – making time to understand the brief, shape her talk around the audience, and collaborate fully on promotion in the run-up to the event.

On the day, she delivered. Her talk landed with clarity and confidence, and feedback afterwards confirmed what we saw from the stage: people found it sharp, relevant, and refreshingly direct.

As an organiser, I couldn’t have asked for more. Elinor was professional, easy to work with, and genuinely committed to making the event a success. I’d recommend her to other organisers in a heartbeat – and would gladly welcome her back.

Maryia Kaluhina
Digital Marketing Coordinator, NRF (Nederlandse Radiateuren Fabriek)

I had the pleasure of attending a workshop Elinor at the Digital Marketing 2025 event, and it was truly an inspiring and insightful experience.

What made it especially unique was the diversity of participants,  we came from completely different industries, with different products, goals, and ideas. Yet somehow, Elinor has this remarkable ability to bring everyone together and create a space for open, meaningful discussion.

We explored each participant’s pain points and challenges, and through group brainstorming, we worked step by step toward practical solutions.

What I appreciated most was the energy of the session, the fresh perspectives on marketing, and the opportunity to see my own work from a completely different angle.

A truly valuable experience , both professionally and personally.

Vladislav Akifyev
Search Engine Marketing Specialist, KUKUI

Thank you for the individual approach you gave us during the conference. It was highly engaging!

Maya Shachar
Training coordinator, S.L.H Medical Services Ltd. (Clalit Health Group)

Elinor Cohen gave us a workshop on Community Leadership and the choice of working with her proved very successful. Elinor showed exemplary professionalism. She has conducted and in-depth preparation and surveys to make sure the content fits our needs perfectly. Her training, given over two separate sessions was structured and practical. At the workshop a thorough and organized response was given to questions and dilemmas the participants raised. Elinor showed agility and flexibility of mind, thinking on her feet and formed a personable and pleasant bond with the participants. She is highly recommended!

Shahar Peer
Founder & CEO of Joomi Software Solutions

Elinor’s talk was refreshing and actually taught us some new things. After hearing her at the B2B insights conference we knew we had to book her for our customers roundtable community meetup

Shay Gabay
Founder and CEO of NetFocus

The most interesting talk at the B2B insights conference. Gave me lots of fresh ideas and a new way to look at what we’re doing in our company

See Elinor in Action

Media & Resources

Digital Marketing EU 2025 Vilnius

Mm25UK

Resources

Ready to grow responsibly?

Whether you are a corporate team looking to build internal brand ambassadors or a startup founder seeking product-market fit, let’s start a conversation.

Don’t see exactly what you’re looking for? I specialize in building bespoke programs that bridge the gap between your unique vision and the ‘Human Experience’ your audience craves.

Book Elinor as a speaker