Overview of the new Linkedin 360brew algorithm update
LinkedIn has fundamentally repositioned itself from primarily a job board to the definitive platform for professional thought leadership and expertise validation. Success is no longer achieved through viral content or superficial metrics but through demonstrable credibility and the ability to maintain user attention.
The core implication for your organization is a major strategic realignment:
- Reach Decline & Quality Filter: Organic reach has dropped significantly (by approximately 50% year-over-year for most creators) aggressively filtering low-effort content.
- Metric Shift: The algorithm rewards content based on Consumption Rate and Dwell Time (how long users stay on the post/complete carousels), replacing the pursuit of high engagement volume with a focus on attention quality.
- The Rise of the Individual (De-prioritization of Company Pages): LinkedIn’s system increasingly favors individual professional voices over corporate brands, making the organic reach of Company Pages “barely surviving”.
- Mandate for Active Engagement: The path to visibility now runs directly through your people. Employee Advocacy, specifically, employees actively commenting and sharing, is the most powerful mechanism to expand reach and validate your brand’s expertise.
For CEOs, understanding this pivot means recognizing that success hinges not on advertising spend, but on empowering and training teams to become authentic brand ambassadors.
