TL;DR The ninety-day post-raise trap is a critical period of narrative silence where specialized startups lose their temporary organic press momentum after a funding round. To avoid this trap, technical and scientific founders must secure their launch window by building a primary owned trust channel. This strategic architecture preserves credibility with investors and regulators before…
Startups do not usually begin in boardroom meetings; they begin with a spark of frustration. A medical doctor notices a recurring inefficiency in the clinic; a scientist discovers a molecule that could alter the course of a disease; an accountant invents a cleaner way to audit financial ledgers. This is the classic birth of the…
The frustration of the technical plateau I have spent more than 25 years watching how people connect and more than 15 years working with startup founders and mentoring them. During this time, I have seen a recurring pattern that affects even the most brilliant founders and leadership teams. It usually happens when a company is…
Scaling a venture is one of the most difficult challenges a founder will ever face. Statistics from the innovation ecosystem show a sobering reality. Nine out of ten startups eventually fail. When we look at the reasons for these collapses, we find that the problem is not a lack of effort or funding. Many firms…
Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…
Overview of the new Linkedin 360brew algorithm update LinkedIn has fundamentally repositioned itself from primarily a job board to the definitive platform for professional thought leadership and expertise validation. Success is no longer achieved through viral content or superficial metrics but through demonstrable credibility and the ability to maintain user attention. The core implication for…
When to use AI tools, how to use them responsibly and when to avoid them at all costs ➕Disclaimer 1: I started writing this article long ago and completed it in batches. Work and life get in the way, and I guess I could have used AI to completely generate an article in 10 minutes,…
I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…
Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…