I’d like to write a bit about a topic I feel is crucial in the marketing of any business and one that is cause for much confusion. I want to talk about your branding. I meet many people in the course of my work and I often hear the words “I already did my branding”…
This post was originally written by Elinor Cohen on LinkedIn and gained a lot of traction. It was also featured on LinkedIn pulse and is still shared quite often. Read the original post here. A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian…
This post was originally published by Elinor Cohen on the Times of Israel in May 2015: I recently had the pleasure to be interviewed on an internet radio program for entrepreneurs called “StartIt”. Every week the host, Ory Arbel, brings in a guest from the start-up ecosystem in Israel (the show is in Hebrew) to speak…
Watch Elinor Cohen’s talk on B2B Insights 2015 about harnessing the power of communities to promote revenue and growth. The talk was given in Hebrew. The English presentation that accompanied the talk can be found here.