Why Corporate Communications Cannot Save Your Healthcare Startup from Narrative SilenceTo build a sustainable healthcare or biotechnology enterprise, founders must understand that corporate communications and growth marketing are fundamentally distinct disciplines. Corporate communications focus on episodic press releases and PR buzz, which leave startups narratively silent once the initial launch window closes. In contrast, strategic…
TL;DR The ninety-day post-raise trap is a critical period of narrative silence where specialized startups lose their temporary organic press momentum after a funding round. To avoid this trap, technical and scientific founders must secure their launch window by building a primary owned trust channel. This strategic architecture preserves credibility with investors and regulators before…
Startups do not usually begin in boardroom meetings; they begin with a spark of frustration. A medical doctor notices a recurring inefficiency in the clinic; a scientist discovers a molecule that could alter the course of a disease; an accountant invents a cleaner way to audit financial ledgers. This is the classic birth of the…
The frustration of the technical plateau I have spent more than 25 years watching how people connect and more than 15 years working with startup founders and mentoring them. During this time, I have seen a recurring pattern that affects even the most brilliant founders and leadership teams. It usually happens when a company is…
Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…
I have spent a significant part of my career working with innovators, particularly those in the scaling stage. These are companies that have often moved past the initial excitement of a seed round and are now navigating the complex journey of global expansion. They are often between ten and two hundred employees; a stage I…
When to use AI tools, how to use them responsibly and when to avoid them at all costs ➕Disclaimer 1: I started writing this article long ago and completed it in batches. Work and life get in the way, and I guess I could have used AI to completely generate an article in 10 minutes,…
While our methodology is industry agnostic and can work for any company, we can say without a doubt that we specialize in working with healthcare companies. We didn’t plan this, but over the last decade or so we’ve worked with and mentored probably close to a hundred startups and SMEs in healthcare. It started a…
Healthcare has traditionally been a provider-driven industry, with physicians and other healthcare professionals deciding on treatment plans without necessarily considering the patient’s perspective. However, with the rise of patient-Centric care, the focus has shifted to placing the patient at the center of the care experience. In this article, we will explore what it means to…
I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
