I have spent a significant part of my career working with innovators, particularly those in the scaling stage. These are companies that have often moved past the initial excitement of a seed round and are now navigating the complex journey of global expansion. They are often between ten and two hundred employees; a stage I…
When to use AI tools, how to use them responsibly and when to avoid them at all costs ➕Disclaimer 1: I started writing this article long ago and completed it in batches. Work and life get in the way, and I guess I could have used AI to completely generate an article in 10 minutes,…
While our methodology is industry agnostic and can work for any company, we can say without a doubt that we specialize in working with healthcare companies. We didn’t plan this, but over the last decade or so we’ve worked with and mentored probably close to a hundred startups and SMEs in healthcare. It started a…
Healthcare has traditionally been a provider-driven industry, with physicians and other healthcare professionals deciding on treatment plans without necessarily considering the patient’s perspective. However, with the rise of patient-Centric care, the focus has shifted to placing the patient at the center of the care experience. In this article, we will explore what it means to…
I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Welcoming 2023 with a new habit! 2023 is just around the corner. Instead of making a bunch of resolutions that, let’s face it, we know we’re not going to be diligent about (for the most part), I decided to focus on one thing only: expanding both my personal and our business network and connecting with…
Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…
Healthcare innovation often starts from the right place, but forgets the goal along the way What good is innovation if it doesn’t get used? What good is the latest technology if it doesn’t impact lives they way it was intended? If someone is suffering from a health condition impeding their life, it stands to reason…
Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…
