Engagement Strategist, creator of the 3W's model for marketing and community development, helping brands grow and evolve all over the world. Writer, world creator, avid cook and cat nutter. Founder of the Social Fairy and Co-Founder of the Engagement Strategy Group

Healthcare Marketing

While our methodology is industry agnostic and can work for any company, we can say without a doubt that we specialize in working with healthcare companies. We didn’t plan this, but over the last decade or so we’ve worked with and mentored probably close to a hundred startups and SMEs in healthcare. It started a…

Thoughts about Influencer marketing, KOLs and a few hard facts

I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…

Community Marketing Strategy

Community Marketing Strategy – what it is and what you need to know about it

Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…

Engagement isn’t bought, it’s driven by reciprocity

Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…