I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Community-based marketing for healthcare companies Community-based marketing is a targeted approach to promoting healthcare startups, medtech companies, biotech companies, and digital health companies that focuses on building relationships and engaging with specific communities of interest. This approach is highly effective for these types of companies, as it enables them to connect with their target audience,…
Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY! People are finally starting to realize that community is important and that it can be a marketing channel”. But then I noticed another thing, people search but do not seem to find the answers…
Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
Managing the unmanageable: Working with dispersed / remote teams and not losing your mind 2020 has plunged the world into a whirlwind of unknowns and “new normal” but one of the most significant changes was the switch to remote work, or “work from home”. Countries call it by different names such as “smart working” (here…
Elinor Cohen Named one of the top ten tech influencers for CES 2018 Earlier this week Digiobs, the French PR company, published its “what to expect” report for CES 2018, naming The Engagement Strategy Group’s Elinor Cohen, one of the top ten CES2018 tech influencers. In addition to naming the leading people talking about CES…
“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
What are KPIs? KPI is an abbreviation for Key Performance Indicator. It’s a way to measure success in the eyes of many big businesses and companies throughout the globe and it is usually regarded as a numerical or quantifiable measure. But is it? Numbers could be a good indicator for sale volumes, for product demand,…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
This post was originally written by Elinor Cohen on LinkedIn and gained a lot of traction. It was also featured on LinkedIn pulse and is still shared quite often. Read the original post here. A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian…