Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
The above is the title of my most recent talk given at the Digital Marketing Europe 2021 conference. I decided to “write up” my talk as a post for the benefit of our readers because I think it’s important, especially in light of the latest pandemic year+ that we’ve all been experiencing with everything going…
Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…
A little before 2020 ended, Elinor had the chance to sit down for a quick chat with Sean W. from We Live to Build and talk about what “personal brand” means in her book. Specifically, Elinor shared from her experience and the experience of dozens of founders, CEOs and startups that we have helped over the…
Community Building as a service (CMaaS), Engagement as a passion A couple of months ago, Elinor had the honor of being a guest on Kira Tchernikovsky’s new podcast, called “Tachless Show”. Tachless is a word in Hebrew slang that means “straight forward” or “on point”. Kira created the show to engage with and feature people…