Healthcare has traditionally been a provider-driven industry, with physicians and other healthcare professionals deciding on treatment plans without necessarily considering the patient’s perspective. However, with the rise of patient-Centric care, the focus has shifted to placing the patient at the center of the care experience. In this article, we will explore what it means to…
I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Community-based marketing for healthcare companies Community-based marketing is a targeted approach to promoting healthcare startups, medtech companies, biotech companies, and digital health companies that focuses on building relationships and engaging with specific communities of interest. This approach is highly effective for these types of companies, as it enables them to connect with their target audience,…