A seasoned web developer and entrepreneur, Aviram has dabbled in Business, web & mobile applications and startups for the past 15 years. Aviram believes that any business strategy has to be rooted firmly in the added value to the community of users/buyers/partners. Without a meaningful added value there is no edge and no real innovation. Aviram consults brands on business strategy and models, and helps them define their “added value” from which all other strategy (marketing too) is derived.

Making noise

The art of making noise

Is it possible that the people/companies you choose to accept services from, as a consumer, are not the ones who are the most professional but just the loudest? Is it possible in a digital world filled with so much noise, to choose a professional service provider and not just a noisy one? What are the…

PARALLELS – A STORY OF GROWTH

a new beginning For more than fifteen years I was a web application developer. I created complex web solutions for clients. Not all of them were what we would call internet solutions. Some of them were local solutions installed on some remote server on the client’s end and serving his employees or his client’s employees…

Growth

The Reason Our life is added some color and taste from time to time. Doing it all the same all the time will result in a place no man is ready to go. People change careers, take on a hobby, a new sport, a new social activity, a new class after work. It’s hard to…