Engagement Strategist, creator of the 3W's model for marketing and community development, helping brands grow and evolve all over the world. Writer, world creator, avid cook and cat nutter. Founder of the Social Fairy and Co-Founder of the Engagement Strategy Group.
By: Elinor Cohen & Rob Crasco VR (Virtual Reality) is one of the trending buzzwords of the last couple of years, and yet many people say it still has a way to go until it “catches”. To the layman it may get a bit confusing with news headlines ranging from “Is Virtual Reality dangerous for…
A couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values his privacy. You can read his article here. When we shared the article, an interesting discussion was sparked. One of my LinkedIn connections, Adriele Gonçalo, asked me what my own…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
Before we go any further I have a disclaimer to make. I LOVE Google+. There… I said it. Now, you may be wondering what am I doing writing about a social network that everyone eulogized ages ago… Well, Google+ is not dead. In fact, it is very much alive and it offers great insights and…
I’d like to write a bit about a topic I feel is crucial in the marketing of any business and one that is cause for much confusion. I want to talk about your branding. I meet many people in the course of my work and I often hear the words “I already did my branding”…