Community-based marketing for healthcare companies Community-based marketing is a targeted approach to promoting healthcare startups, medtech companies, biotech companies, and digital health companies that focuses on building relationships and engaging with specific communities of interest. This approach is highly effective for these types of companies, as it enables them to connect with their target audience,…
Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…
A little before 2020 ended, Elinor had the chance to sit down for a quick chat with Sean W. from We Live to Build and talk about what “personal brand” means in her book. Specifically, Elinor shared from her experience and the experience of dozens of founders, CEOs and startups that we have helped over the…
Community Building as a service (CMaaS), Engagement as a passion A couple of months ago, Elinor had the honor of being a guest on Kira Tchernikovsky’s new podcast, called “Tachless Show”. Tachless is a word in Hebrew slang that means “straight forward” or “on point”. Kira created the show to engage with and feature people…
Managing the unmanageable: Working with dispersed / remote teams and not losing your mind 2020 has plunged the world into a whirlwind of unknowns and “new normal” but one of the most significant changes was the switch to remote work, or “work from home”. Countries call it by different names such as “smart working” (here…
Preparing for the “New Normal” The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH – Work from Home) is only one thing that is becoming a habit that will stay with us for a long time. Other aspects are eLearning and eConferences, among others. Businesses all…
COVID-19 update! As was expected amidst the Coronavirus pandemic, the conference was canceled for this year. We have been extended an invitation to speak at the 2021 conference. Updates to come. Our co-founder, Elinor Cohen is going to have not one but two (!) speaking engagements at the #DigitalMarketing Europe Conference in May. She will…
For some reason the LinkedIn private mode has been one of the most searched and researched options on google over the past 2 years. The following is a summary from several articles we’ve written about it so you have all the answers in one place. What is LinkedIn Private Mode and how to use it?…
We’ve been writing quite a bit about LinkedIn and for LinkedIn in various capacities. LinkedIn is one of the main platforms we work with and on, because we mostly serve B2B businesses (we have proven LinkedIn to be extremely valuable for B2C businesses as well, but that’s for a different post). Over the years we…
