“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
What are KPIs? KPI is an abbreviation for Key Performance Indicator. It’s a way to measure success in the eyes of many big businesses and companies throughout the globe and it is usually regarded as a numerical or quantifiable measure. But is it? Numbers could be a good indicator for sale volumes, for product demand,…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
This post was originally written by Elinor Cohen on LinkedIn and gained a lot of traction. It was also featured on LinkedIn pulse and is still shared quite often. Read the original post here. A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian…
This post was originally published by Elinor Cohen on the Times of Israel in May 2015: I recently had the pleasure to be interviewed on an internet radio program for entrepreneurs called “StartIt”. Every week the host, Ory Arbel, brings in a guest from the start-up ecosystem in Israel (the show is in Hebrew) to speak…