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Category Archives: Startup Marketing

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KPI and growth

Everybody keeps asking me for KPIs

Business Development, Community Management, Marketing & Branding, Startup MarketingBy Aviram GalimApril 30, 2017

What are KPIs? KPI is an abbreviation for Key Performance Indicator. It’s a way to measure success in the eyes of many big businesses and companies throughout the globe and it is usually regarded as a numerical or quantifiable measure. But is it? Numbers could be a good indicator for sale volumes, for product demand,…

Back in Italy with some really amazing teams!

Business Development, Startup MarketingBy The Engagement Strategy GroupJanuary 17, 2017

We’re back in Italy this week, mentoring at H-Farm. Every time we come here we get to meet truly awesome innovative and inspirational people and this time is no different. We’re fortunate to work with these enthusiastic entrepreneurs from all over Europe and help them focus, refine their stories and identify their communities. In the…

3 reasons to start using Google+ in your Marketing Strategy right now (other than SEO)

Marketing & Branding, Startup MarketingBy Elinor CohenApril 27, 2016

Before we go any further I have a disclaimer to make. I LOVE Google+. There… I said it. Now, you may be wondering what am I doing writing about a social network that everyone eulogized ages ago… Well, Google+ is not dead. In fact, it is very much alive and it offers great insights and…

Community Management as a state of mind for Start-up marketing

Community Management, Startup MarketingBy The Engagement Strategy GroupNovember 23, 2015

This post was originally published by Elinor Cohen on the Times of Israel in May 2015: I recently had the pleasure to be interviewed on an internet radio program for entrepreneurs called “StartIt”. Every week the host, Ory Arbel, brings in a guest from the start-up ecosystem in Israel (the show is in Hebrew) to speak…

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