With 2017 coming to a close, VR has become one of the leading trends with searches for anything and everything “VR” going up over the past 6 months, especially in relation to news and video. Market size and profitability is estimated to reach over $28 billion by 2020, 15 times what it’s worth today. And…
What is Storytelling? Storytelling is something we all do, whether or not we’re aware of it. From campfires and shamans thousands of years ago, through cave wall paintings and hieroglyphs, to books and presentations. If you’re teaching your kids something – you tell a story, if you pitch an idea to your boss – you…
Even during the age of the Roman Empire, groups of soldiers used to break their stride while crossing a bridge, as even a strong bridge can collapse beneath a military march. The fact is, herd behavior can cause an immediate disaster or a long-term ecological catastrophe. One of the natural ways that lead to heterogeneous…
“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
What are KPIs? KPI is an abbreviation for Key Performance Indicator. It’s a way to measure success in the eyes of many big businesses and companies throughout the globe and it is usually regarded as a numerical or quantifiable measure. But is it? Numbers could be a good indicator for sale volumes, for product demand,…
We thought we’d start a new tradition and put a spotlight on our truly amazing partners. The first one we chose to start with (just in time for his birthday tomorrow, March 8th, so be nice!) is none other than super event planner, social media strategist and all around great persona – Andrea Romoli. We…
Is it possible that the people/companies you choose to accept services from, as a consumer, are not the ones who are the most professional but just the loudest? Is it possible in a digital world filled with so much noise, to choose a professional service provider and not just a noisy one? What are the…
What we’re about to write about isn’t new to anyone who ever dubbed in marketing – content is one of the key parameters to marketing. The term “content is king” is well known and the addendum “distribution is its queen” is also common knowledge. So why do we choose to write a post about this…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
We’re back in Italy this week, mentoring at H-Farm. Every time we come here we get to meet truly awesome innovative and inspirational people and this time is no different. We’re fortunate to work with these enthusiastic entrepreneurs from all over Europe and help them focus, refine their stories and identify their communities. In the…