Thoughts about Influencer marketing, KOLs and a few hard facts

Community Management, Engagement Strategy, Marketing & BrandingLeave a comment

I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…

What is Community-based marketing in healthcare?

Community Management, Engagement Strategy, Healthcare MarketingLeave a comment

Community-based marketing for healthcare companies Community-based marketing is a targeted approach to promoting healthcare startups, medtech companies, biotech companies, and digital health companies that focuses on building relationships and engaging with specific communities of interest. This approach is highly effective for these types of companies, as it enables them to connect with their target audience,…