White Paper: Why Scaling Firms Fail and the Power of Narrative Infrastructure

Scaling a venture is one of the most difficult challenges a founder will ever face. Statistics from the innovation ecosystem show a sobering reality. Nine out of ten startups eventually fail. When we look at the reasons for these collapses, we find that the problem is not a lack of effort or funding. Many firms…

The Signal, the Noise, and the Human Soul: Redefining Engagement in the Age of Agentic AI

Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…