The Signal, the Noise, and the Human Soul: Redefining Engagement in the Age of Agentic AI

Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…

The Words We Choose: Putting People Back at the Center of Biotech

The narrative gap for biotech companies words have power. Most biotech companies focus on the dry data and heavy science – which are the core of their business and regulatorily required – but neglect the actual *human beings* they set out to help. I don’t think they mean to. I genuinely thing they are unaware.…