A seasoned web developer and entrepreneur, Aviram has dabbled in Business, web & mobile applications and startups for the past 15 years. Aviram believes that any business strategy has to be rooted firmly in the added value to the community of users/buyers/partners. Without a meaningful added value there is no edge and no real innovation. Aviram consults brands on business strategy and models, and helps them define their “added value” from which all other strategy (marketing too) is derived.