Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
The above is the title of my most recent talk given at the Digital Marketing Europe 2021 conference. I decided to “write up” my talk as a post for the benefit of our readers because I think it’s important, especially in light of the latest pandemic year+ that we’ve all been experiencing with everything going…
We have also had the opportunity and the honor to take part in the exciting journeys of several companies, which became global leaders in their fields of VR, IoT, Wearables and Consumer Electronics. Working with these companies (on an ongoing basis) has given us interesting insights into the market for rich and deep tech products and…
In recent years, we have had the opportunity to advise several clients in Fintech (financial technology startups, payments, eCommerce) and global banks. This is not a trivial industry, since besides being deeply rooted in traditional customs and habits, it is also riddled with multiple complex regulatory restrictions, and must deal with an aura of “old…
Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…
By: Elinor Cohen & Rob Crasco VR (Virtual Reality) is one of the trending buzzwords of the last couple of years, and yet many people say it still has a way to go until it “catches”. To the layman it may get a bit confusing with news headlines ranging from “Is Virtual Reality dangerous for…
A couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values his privacy. You can read his article here. When we shared the article, an interesting discussion was sparked. One of my LinkedIn connections, Adriele Gonçalo, asked me what my own…
By: Elinor Cohen January 23rd marks #CMAD (Community Managers Appreciation Day). Traditionally it is a day when community managers around the world celebrate their awesomeness and come together for a series of webinars, hackathons and whatnot to connect….with each other. After a whole year of connecting to and with their communities, it’s nice to finally…
Before we go any further I have a disclaimer to make. I LOVE Google+. There… I said it. Now, you may be wondering what am I doing writing about a social network that everyone eulogized ages ago… Well, Google+ is not dead. In fact, it is very much alive and it offers great insights and…
I’d like to write a bit about a topic I feel is crucial in the marketing of any business and one that is cause for much confusion. I want to talk about your branding. I meet many people in the course of my work and I often hear the words “I already did my branding”…
