Healthcare has traditionally been a provider-driven industry, with physicians and other healthcare professionals deciding on treatment plans without necessarily considering the patient’s perspective. However, with the rise of patient-Centric care, the focus has shifted to placing the patient at the center of the care experience. In this article, we will explore what it means to…
I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can do and how’s it’s done. Sometimes, it will appear as a fully formed request, usually after someone else (employee, colleague, family member, friend) tells them that they should do it.…
Welcoming 2023 with a new habit! 2023 is just around the corner. Instead of making a bunch of resolutions that, let’s face it, we know we’re not going to be diligent about (for the most part), I decided to focus on one thing only: expanding both my personal and our business network and connecting with…
Healthcare innovation often starts from the right place, but forgets the goal along the way What good is innovation if it doesn’t get used? What good is the latest technology if it doesn’t impact lives they way it was intended? If someone is suffering from a health condition impeding their life, it stands to reason…
Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…
Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
The above is the title of my most recent talk given at the Digital Marketing Europe 2021 conference. I decided to “write up” my talk as a post for the benefit of our readers because I think it’s important, especially in light of the latest pandemic year+ that we’ve all been experiencing with everything going…
We have also had the opportunity and the honor to take part in the exciting journeys of several companies, which became global leaders in their fields of VR, IoT, Wearables and Consumer Electronics. Working with these companies (on an ongoing basis) has given us interesting insights into the market for rich and deep tech products and…
In recent years, we have had the opportunity to advise several clients in Fintech (financial technology startups, payments, eCommerce) and global banks. This is not a trivial industry, since besides being deeply rooted in traditional customs and habits, it is also riddled with multiple complex regulatory restrictions, and must deal with an aura of “old…
