LinkedIn is considered by many business professionals as the best resource for networking, marketing and building new contacts and relationships. It gives you a simple way to interact with the sort of business professionals you’re interested in, and makes it easy to showcase your talent and experience. The platform is known for its transparency as…
Case Study for B2B and B2C companies that want to up their trade show game and overall online presence without increasing budget A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally bring back from that particular trade show. The…
Elinor Cohen Named one of the top ten tech influencers for CES 2018 Earlier this week Digiobs, the French PR company, published its “what to expect” report for CES 2018, naming The Engagement Strategy Group’s Elinor Cohen, one of the top ten CES2018 tech influencers. In addition to naming the leading people talking about CES…
With 2017 coming to a close, VR has become one of the leading trends with searches for anything and everything “VR” going up over the past 6 months, especially in relation to news and video. Market size and profitability is estimated to reach over $28 billion by 2020, 15 times what it’s worth today. And…
What is Storytelling? Storytelling is something we all do, whether or not we’re aware of it. From campfires and shamans thousands of years ago, through cave wall paintings and hieroglyphs, to books and presentations. If you’re teaching your kids something – you tell a story, if you pitch an idea to your boss – you…
Even during the age of the Roman Empire, groups of soldiers used to break their stride while crossing a bridge, as even a strong bridge can collapse beneath a military march. The fact is, herd behavior can cause an immediate disaster or a long-term ecological catastrophe. One of the natural ways that lead to heterogeneous…
“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…
We thought we’d start a new tradition and put a spotlight on our truly amazing partners. The first one we chose to start with (just in time for his birthday tomorrow, March 8th, so be nice!) is none other than super event planner, social media strategist and all around great persona – Andrea Romoli. We…
What we’re about to write about isn’t new to anyone who ever dubbed in marketing – content is one of the key parameters to marketing. The term “content is king” is well known and the addendum “distribution is its queen” is also common knowledge. So why do we choose to write a post about this…
We’re back in Italy this week, mentoring at H-Farm. Every time we come here we get to meet truly awesome innovative and inspirational people and this time is no different. We’re fortunate to work with these enthusiastic entrepreneurs from all over Europe and help them focus, refine their stories and identify their communities. In the…