Resources on Healthcare Marketing
Scaling a venture is one of the most difficult challenges a founder will ever face. Statistics from the innovation ecosystem show a sobering reality. Nine out of ten startups eventually fail. When we look at the reasons for these collapses, we find that the problem is not a lack of effort or funding. Many firms…
Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…
I have spent a significant part of my career working with innovators, particularly those in the scaling stage. These are companies that have often moved past the initial excitement of a seed round and are now navigating the complex journey of global expansion. They are often between ten and two hundred employees; a stage I…
The narrative gap for biotech companies words have power. Most biotech companies focus on the dry data and heavy science – which are the core of their business and regulatorily required – but neglect the actual *human beings* they set out to help. I don’t think they mean to. I genuinely thing they are unaware.…
Healthcare has traditionally been a provider-driven industry, with physicians and other healthcare professionals deciding on treatment plans without necessarily considering the patient’s perspective. However, with the rise of patient-Centric care, the focus has shifted to placing the patient at the center of the care experience. In this article, we will explore what it means to…
Community-based marketing for healthcare companies Community-based marketing is a targeted approach to promoting healthcare startups, medtech companies, biotech companies, and digital health companies that focuses on building relationships and engaging with specific communities of interest. This approach is highly effective for these types of companies, as it enables them to connect with their target audience,…