TL;DR The ninety-day post-raise trap is a critical period of narrative silence where specialized startups lose their temporary organic press momentum after a funding round. To avoid this trap, technical and scientific founders must secure their launch window by building a primary owned trust channel. This strategic architecture preserves credibility with investors and regulators before…
Startups do not usually begin in boardroom meetings; they begin with a spark of frustration. A medical doctor notices a recurring inefficiency in the clinic; a scientist discovers a molecule that could alter the course of a disease; an accountant invents a cleaner way to audit financial ledgers. This is the classic birth of the…
The frustration of the technical plateau I have spent more than 25 years watching how people connect and more than 15 years working with startup founders and mentoring them. During this time, I have seen a recurring pattern that affects even the most brilliant founders and leadership teams. It usually happens when a company is…
Back in 2017, my colleague Aviram Galim wrote two pieces that felt like warnings from the future. One was about the “art of making noise”. The other was a plea for businesses not to lose themselves in the trap of numerical KPIs. Back then, we were mostly worried about noisy social media ads and the…
Responsibility is a very serious word and people use it often in a stern voice. You have to be responsible when you do business, you have to be responsible in marketing, you have to be responsible with your money, you have to be responsible for your service quality and your clients’ happiness. But what does…
Foreword – a sneak peek into my innerworkings “Engagement” is a tricky KPI. On most social media analytics and insights it is measured as an integration of likes, comments, shares etc. All perfectly good and measurable parameters, but do they indeed embody what “engagement” is? I think not. When most humans think of the word…
Over one year has passed since we first heard of covid-19. Since then, nothing has been the same; one sector most affected is the business sector. The pandemic has led to businesses having to close down and those still running had to find ways to survive the pandemic’s effects. This forced a quick implementation of…
Preparing for the “New Normal” The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH – Work from Home) is only one thing that is becoming a habit that will stay with us for a long time. Other aspects are eLearning and eConferences, among others. Businesses all…
For some reason the LinkedIn private mode has been one of the most searched and researched options on google over the past 2 years. The following is a summary from several articles we’ve written about it so you have all the answers in one place. What is LinkedIn Private Mode and how to use it?…
A couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values his privacy. You can read his article here. When we shared the article, an interesting discussion was sparked. One of my LinkedIn connections, Adriele Gonçalo, asked me what my own…